This was one of Itchypalm’s first projects, Silverspring already had a brand and logo in place but wanted to completely refresh both the brand, logo and website.
The project started with getting to know the brand and its sub brands, using its core beliefs and ethos to produce a brand that was right for the company. The initial concept was to have a logo that was linked to the other logos – so you would read them as a whole not as singular businesses. So we knew that the logos had to match but why and how.
The image/icon needed to represent the business instantly as well as be read quickly and clearly. So the above image is the final branding that was presented to the client. We then went on to produce a stationery set and website design for all sub brands.