What is branding?

Branding is the way that your business is represented to the world. How its audience and target market will see it and how you attract new customers and partners.

Branding starts with a strong business strategy that is clear and concise. Branding can be represented through its attitude, its tone, its product and style.

Branding isn’t just about the Logo, the colour or the literature style.

Branding is how a company is represented to its customers and clients. It is how a company flows across multiple platforms to provide a consistent customer experience.

There a a few key questions to ask yourself before penciling in a designer to help you.

  1. What do you do?
  2. What makes you different?
  3. How does a re-brand fit into your masterplan?
  4. What does this brand or logo look like?
  5. Do you have a company logo?
  6. What do you dislike or would like to change?

After learning about your business and what your USP is  – we would then look at the styles, industries and where you fit in, this helps the branding and the company logo be better placed within its home surroundings.

I offer a wide range of branding services with many different price tiers to suit all companies. A brand plan is something that I have found very useful and generally covers the following 12 months after project completion. This 12 months allows us to ensure that you and your company branding stand the test of time.

I can provide you with not only a Logo Design, but also help you create an enriched customer experience through your branding. From startups, established or concept companies – I can help build your brand into what you picture it to be.

branding, itchypalm, charlotte overton, graphic designer